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Month: January 2018 : OPINION – The Sydney Sweeper War

I was driving around with a friend in Sydney the other day, he was flicking through the FM pre-sets in my car looking for a good song. After skipping over some he didn’t like, I noticed that he skipped a station when he heard they were in the middle of a station ID sweeper. I knew the sweeper, it was only 5 seconds long, yet because of that sweeper the radio station lost us as listeners. I was dumbfounded at the loss of listenership caused by such a quick station ID.